Market Topics

Younger generations and Mail

What is the younger generations view of the mail? Surprisingly, the USPS found in a study they commissioned that these generations hold a favorable view of the mail and three quarters of this generation reads and responds to mail just like the older generations did.

Generation X is defined as anyone born between 1965 and 1972. They make up 17% of the population. Generation Y is defined as anyone born between 1977 and 1994 and they make up 25% of the population.

Some of the key findings in the study called “Generation X and Generation Y and the Mail” are:

*Young consumers rate 75% of the mail they receive as valuable

*58% of Generation X and 66% of Generation Y prefer mailed bills to manage finances.

*74% of Generation X and 68% of Generation Y direct mail receivers read retail advertising mail.

*68% of Generation X and 73% of Generation Y retail direct mail readers have used mailed coupons

*53% of Generation X and 60% of Generation Y who shop for credit cards online are more likely to respond to mail offers than e-offers.

*70% of Generation X and Y are more likely to open and read credit card offers in the mail than by e-mail.


To learn more about this study, go to www.usps.com/communications/news/press.